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Original study · 4,055 videos

Best time to post on TikTok

The best time to post on TikTok is 9 p.m. Eastern, and no day of the week did better than another, in a study of 4,055 videos from 264 accounts in US Eastern cities. The differences are small: the median video earned between 0.96× and 1.03× its account’s usual views in every hour with enough videos, so what you post matters more than when.

Measured by Oneirosea

Best times to post on TikTok, hour by hour

12 a3 a6 a9 a12 p3 p6 p9 p
MonMonday 12 a.m.: too few videosMonday 1 a.m.: too few videosMonday 2 a.m.: too few videosMonday 3 a.m.: too few videosMonday 4 a.m.: too few videosMonday 5 a.m.: too few videosMonday 6 a.m.: too few videosMonday 7 a.m.: too few videosMonday 8 a.m.: too few videosMonday 9 a.m.: 1.00×Monday 10 a.m.: 1.00×Monday 11 a.m.: 1.08×Monday 12 p.m.: 1.00×Monday 1 p.m.: 0.92×Monday 2 p.m.: 1.00×Monday 3 p.m.: 0.98×Monday 4 p.m.: 1.00×Monday 5 p.m.: 0.88×Monday 6 p.m.: 1.13×Monday 7 p.m.: 1.00×Monday 8 p.m.: 0.98×Monday 9 p.m.: 1.05×Monday 10 p.m.: too few videosMonday 11 p.m.: too few videos
TueTuesday 12 a.m.: too few videosTuesday 1 a.m.: too few videosTuesday 2 a.m.: too few videosTuesday 3 a.m.: too few videosTuesday 4 a.m.: too few videosTuesday 5 a.m.: too few videosTuesday 6 a.m.: too few videosTuesday 7 a.m.: too few videosTuesday 8 a.m.: too few videosTuesday 9 a.m.: 0.81×Tuesday 10 a.m.: 1.00×Tuesday 11 a.m.: 1.02×Tuesday 12 p.m.: 1.01×Tuesday 1 p.m.: 0.97×Tuesday 2 p.m.: 1.05×Tuesday 3 p.m.: 1.06×Tuesday 4 p.m.: 0.94×Tuesday 5 p.m.: 1.00×Tuesday 6 p.m.: 0.90×Tuesday 7 p.m.: 1.03×Tuesday 8 p.m.: 0.88×Tuesday 9 p.m.: 1.06×Tuesday 10 p.m.: 1.00×Tuesday 11 p.m.: too few videos
WedWednesday 12 a.m.: too few videosWednesday 1 a.m.: too few videosWednesday 2 a.m.: too few videosWednesday 3 a.m.: too few videosWednesday 4 a.m.: too few videosWednesday 5 a.m.: too few videosWednesday 6 a.m.: too few videosWednesday 7 a.m.: too few videosWednesday 8 a.m.: too few videosWednesday 9 a.m.: too few videosWednesday 10 a.m.: 0.89×Wednesday 11 a.m.: 1.02×Wednesday 12 p.m.: 1.00×Wednesday 1 p.m.: 1.00×Wednesday 2 p.m.: too few videosWednesday 3 p.m.: 1.00×Wednesday 4 p.m.: 1.00×Wednesday 5 p.m.: 0.97×Wednesday 6 p.m.: 1.02×Wednesday 7 p.m.: 0.95×Wednesday 8 p.m.: 1.08×Wednesday 9 p.m.: too few videosWednesday 10 p.m.: too few videosWednesday 11 p.m.: too few videos
ThuThursday 12 a.m.: too few videosThursday 1 a.m.: too few videosThursday 2 a.m.: too few videosThursday 3 a.m.: too few videosThursday 4 a.m.: too few videosThursday 5 a.m.: too few videosThursday 6 a.m.: too few videosThursday 7 a.m.: too few videosThursday 8 a.m.: too few videosThursday 9 a.m.: too few videosThursday 10 a.m.: 1.09×Thursday 11 a.m.: 0.98×Thursday 12 p.m.: 0.88×Thursday 1 p.m.: 1.29×Thursday 2 p.m.: too few videosThursday 3 p.m.: 0.99×Thursday 4 p.m.: 0.98×Thursday 5 p.m.: 1.05×Thursday 6 p.m.: 1.07×Thursday 7 p.m.: 1.00×Thursday 8 p.m.: 0.84×Thursday 9 p.m.: too few videosThursday 10 p.m.: 1.07×Thursday 11 p.m.: too few videos
FriFriday 12 a.m.: too few videosFriday 1 a.m.: too few videosFriday 2 a.m.: too few videosFriday 3 a.m.: too few videosFriday 4 a.m.: too few videosFriday 5 a.m.: too few videosFriday 6 a.m.: too few videosFriday 7 a.m.: too few videosFriday 8 a.m.: too few videosFriday 9 a.m.: 1.01×Friday 10 a.m.: too few videosFriday 11 a.m.: too few videosFriday 12 p.m.: 1.03×Friday 1 p.m.: 0.97×Friday 2 p.m.: 1.00×Friday 3 p.m.: 1.01×Friday 4 p.m.: 0.88×Friday 5 p.m.: 0.91×Friday 6 p.m.: 0.93×Friday 7 p.m.: 1.06×Friday 8 p.m.: too few videosFriday 9 p.m.: too few videosFriday 10 p.m.: too few videosFriday 11 p.m.: too few videos
SatSaturday 12 a.m.: too few videosSaturday 1 a.m.: too few videosSaturday 2 a.m.: too few videosSaturday 3 a.m.: too few videosSaturday 4 a.m.: too few videosSaturday 5 a.m.: too few videosSaturday 6 a.m.: too few videosSaturday 7 a.m.: too few videosSaturday 8 a.m.: too few videosSaturday 9 a.m.: too few videosSaturday 10 a.m.: too few videosSaturday 11 a.m.: 0.98×Saturday 12 p.m.: 1.03×Saturday 1 p.m.: too few videosSaturday 2 p.m.: 1.15×Saturday 3 p.m.: too few videosSaturday 4 p.m.: too few videosSaturday 5 p.m.: too few videosSaturday 6 p.m.: too few videosSaturday 7 p.m.: too few videosSaturday 8 p.m.: too few videosSaturday 9 p.m.: too few videosSaturday 10 p.m.: too few videosSaturday 11 p.m.: too few videos
SunSunday 12 a.m.: too few videosSunday 1 a.m.: too few videosSunday 2 a.m.: too few videosSunday 3 a.m.: too few videosSunday 4 a.m.: too few videosSunday 5 a.m.: too few videosSunday 6 a.m.: too few videosSunday 7 a.m.: too few videosSunday 8 a.m.: too few videosSunday 9 a.m.: too few videosSunday 10 a.m.: too few videosSunday 11 a.m.: too few videosSunday 12 p.m.: too few videosSunday 1 p.m.: 1.11×Sunday 2 p.m.: 1.00×Sunday 3 p.m.: 1.04×Sunday 4 p.m.: too few videosSunday 5 p.m.: too few videosSunday 6 p.m.: 1.06×Sunday 7 p.m.: 1.10×Sunday 8 p.m.: 0.96×Sunday 9 p.m.: too few videosSunday 10 p.m.: too few videosSunday 11 p.m.: too few videos

Eastern time. Darker cells did better against each account’s usual views; blank cells had too few videos to say.

The most videos went up at 6 p.m. (324 of them, 1.02×), but 9 p.m. did better, at 1.03×.

Best day to post on TikTok

No day stands out on TikTok: every day of the week, the median video earned 1.00× its account’s usual views.

DayAgainst usual viewsvideos
Monday1.00×651
Tuesday1.00×709
Wednesday1.00×648
Thursday1.00×564
Friday1.00×563
Saturday1.00×441
Sunday1.00×479

Best time to post on TikTok, day by day

Best time to post on TikTok on Monday

On Monday, videos did best at 6 p.m. (1.13×), 11 a.m. (1.08×) and 9 p.m. (1.05×), against each account’s usual views.

Best time to post on TikTok on Tuesday

On Tuesday, videos did best at 3 p.m. (1.06×), 9 p.m. (1.06×) and 2 p.m. (1.05×), against each account’s usual views.

Best time to post on TikTok on Wednesday

On Wednesday, videos did best at 8 p.m. (1.08×), 11 a.m. (1.02×) and 6 p.m. (1.02×), against each account’s usual views.

Best time to post on TikTok on Thursday

On Thursday, videos did best at 1 p.m. (1.29×), 10 a.m. (1.09×) and 6 p.m. (1.07×), against each account’s usual views.

Best time to post on TikTok on Friday

On Friday, videos did best at 7 p.m. (1.06×), 12 p.m. (1.03×) and 9 a.m. (1.01×), against each account’s usual views.

Best time to post on TikTok on Saturday

On Saturday, videos did best at 2 p.m. (1.15×) and 12 p.m. (1.03×), against each account’s usual views.

Best time to post on TikTok on Sunday

On Sunday, videos did best at 1 p.m. (1.11×), 7 p.m. (1.10×) and 6 p.m. (1.06×), against each account’s usual views.

Worst time to post on TikTok

The weakest hours with enough videos were 5 p.m. (0.96×), 10 p.m. (0.96×) and 8 p.m. (0.97×) Eastern.

How this study works

We searched TikTok for local businesses and creators in New York, Boston, Philadelphia, Washington, DC, Atlanta, Miami, Orlando and Charlotte, with 11 niche terms from “realtor”, “restaurant” and “food” to “bakery”, and kept public accounts with at least 1,000 followers whose name or bio names their city. Every one is on US Eastern time, so each video’s hour is the hour it went up where the account is.

From each account we read its latest videos and kept those from the past year: 4,055 videos from 264 accounts in US Eastern cities, posted between October 1, 2025 and September 24, 2026. Each video is scored against its own account’s median views over that year, so a large account cannot outweigh a small one, and a score of 1.10× means a tenth more views than that account usually gets.

An hour or day counts only with enough videos behind it: 150 for an hour of the week, 30 for one day’s hour. The study measures views, not reach or watch time, and shows when videos did well, not that the hour made them do well.

Common questions

When is the best time to post on TikTok?

The best time to post on TikTok is 9 p.m. Eastern, and no day of the week did better than another, in a study of 4,055 videos from 264 accounts in US Eastern cities. The differences are small: the median video earned between 0.96× and 1.03× its account’s usual views in every hour with enough videos, so what you post matters more than when.

What is the best day to post on TikTok?

No day stands out on TikTok: every day of the week, the median video earned 1.00× its account’s usual views.

What is the best time to post on TikTok today?

It depends on the day. In our study the best hour of each day, Eastern time, was: Monday 6 p.m., Tuesday 3 p.m., Wednesday 8 p.m., Thursday 1 p.m., Friday 7 p.m., Saturday 2 p.m. and Sunday 1 p.m.

What is the worst time to post on TikTok?

The weakest hours with enough videos were 5 p.m. (0.96×), 10 p.m. (0.96×) and 8 p.m. (0.97×) Eastern.